What is an e-Commerce Business

Sep 16, 2023 | e-commerce, eCommerce

What is e-Commerce?

What is e-Commerce? Well, e-Commerce is the art of selling goods online, simple!

e-Commerce online retail for growing businessesWhat is eCommerce? A lot of clients that start out selling goods online sometimes get stuck on the jargon of eCommerce. We are here to set things straight and explain what eCommerce actually is. We provide a streamlined set up to help you get on your way. Click here for more information about eCommerce and how we can really help make a difference to your business.

Ecommerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. It involves a wide range of commercial transactions conducted electronically, often using online platforms, websites, or other digital means. Ecommerce has become increasingly prevalent with the growth of the internet and advancements in technology. When sellers focus on the buyer experience this will help to attract returning customers. It is crucial that they receive a positive and seamless buying experience for future business.

Key Components of eCommerce.


Online retail is perhaps the most common form of eCommerce. Businesses sell their products or services directly to consumers through online platforms or websites. Customers can browse product listings, make purchases, and arrange for delivery or download of digital products. Online marketplaces bring together multiple sellers and buyers on a single platform. Examples include Amazon, eBay, and Etsy. Sellers can list their products, and consumers can choose from a variety of offerings.

There are different ways to trade. You have eCommerce, B2B eCommerce, and mCommerce. Again, they are all online ways to sell and it depends on who you sell to. Ecommerce is not limited to selling just physical goods. For example, digital products such as e-books, software, music, and streaming services are also sold online, all over the globe. This type of commerce allows for instant delivery and access. B2B eCommerce involves transactions between businesses. Companies purchase goods or services from other businesses through online platforms, streamlining the procurement process. B2B customers likely buy at wholesale cost for resale to the general public. Often B2B sales are traded through a procurement system which holds live stock data and prices.  Mcommerce simply enables users to shop and make purchases using their mobile devices. The world has moved on with mobile technology where you can buy anything from anywhere using your handheld device.

Online Payments and Platforms for e-Commerce.


Secure online payment systems are a crucial component of eCommerce. Various payment methods, including credit cards, digital wallets, and other online payment systems, facilitate transactions between buyers and sellers. Businesses can set up their own payment gateway with eCommerce platforms to ensure they accept all types of card payment available. Ecommerce platforms provide the infrastructure for businesses to set up and manage their online stores. An example of popular platforms include Shopify, WooCommerce, and Magento. All of the sellers platforms accept multiple payment methods and can be linked to your existing website.

Logistics and Fulfilment for e-Commerce.


Ecommerce involves the movement of physical goods from sellers to buyers. Efficient logistics and fulfilment processes, including shipping and delivery services, are essential for a successful eCommerce operation. Usually, if you use a seller platform such as Amazon, they will provide the logistics and fulfilment service to your business. They will automatically deduct their fees from the payment received from the buyer and transfer the remaining balance to your business bank account. Larger business may opt to use a separate company for the fulfilment side of things, due to the sheer volume that they sell at. It may make more financial sense to outsource this service the more volume your business retails.

Customer Reviews and Feedback on e-Commerce.


Ecommerce platforms often feature customer reviews and feedback, allowing buyers to share their experiences with products and services. This information can influence purchasing decisions and build trust. Ecommerce has transformed the way businesses operate and consumers shop, providing convenience, accessibility, and a global marketplace. As technology continues to advance, eCommerce is likely to evolve with new trends, innovations, and improvements in user experience.

How We Can Help you with e-Commerce.


Here at Blyth, we have vast understanding and experience in this sector. We specialise in eCommerce accounting as we find it interesting. We love technology and so do our eCommerce clients, so what’s not to love! Ecommerce accounting can be complex depending on the size, and different  operations, of the business. We know the back end systems of different eCommerce platforms and can extrapolate financial data with ease knowing we have everything to report on. Xero is our bookkeeping tool that has never let us down with eCommerce accounting. Xero has many Apps which integrate Xero Accounting with the seller platform of choice. We work with these different Apps to ensure all information is synced accurately which helps with our reporting.

Contact Us.

Our team have the right knowledge in this area of complexity and can help you get on your way to success. Contact us to find out more on how we can help you!

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